Former First Lady Melania Trump has launched her first venture into the non-fungible token (NFT) realm.
To coincide with the launch, Melania is releasing her first NFT and launching a new platform that will roll out the token regularly.
Some of the proceeds will be going to help children in the foster care community.
Called “Melania’s Vision,” the first NFT featured on the new platform is a watercolor art by artist Marc-Antoine Coulon, which Melania Trump’s office said, “embodies Melania’s cobalt blue eyes, providing the collector with an amulet to inspire.”
The token, which includes an audio message from the former first lady, will be available to purchase for around $150 between Dec. 16 and Dec. 31.
“Excited for this new venture, which combines my passion for art and commitment to helping our Nation’s children fulfill their own unique American Dream,” Melania Trump said in a tweet.
The move is part of the former first lady’s ongoing engagement in child welfare advocacy.
“Through this new technology-based platform, we will provide children computer science skills, including programming and software development, to thrive after they age out of the foster community,” Melania Trump said in a statement.
NFTs will be released at regular intervals on the platform, which is powered by Parler and will use the Solana blockchain protocol.
A “one-of-a-kind auction of historical importance” is scheduled in January, and will include three elements—digital art, physical art, and a unique physical accessory, Melania Trump’s office said.
With the move, the former first lady joins a growing list of celebrities who have launched their own NFT collections.
An NFT is a digital asset that uses blockchain technology to record the ownership status of digital objects.
The craze in non-fungible tokens prompted Collins Dictionary to pick “NFT” as its Word of the Year.
“It’s unusual for an abbreviation to experience such a meteoric rise in usage, but the data we have from the Collins Corpus reflects the remarkable ascendancy of the NFT in 2021,” said Collins Learning managing director Alex Beecroft to The Guardian.
“NFTs seem to be everywhere, from the arts sections to the financial pages and in galleries and auction houses and across social media platforms.”
Interest has surged in the global NFT market, which according to data from DappRadar hit $22 billion this year compared to just $100 million in 2020.