Bill Gates’s fake “meat” company has seen its value plunge after blowing investor cash on pursuing bizarre crusades.
Once hailed as the future of food, Impossible Foods is now fighting for relevance, and it’s not going well.
The alt-meat mega-corporation is backed by Gates, other globalist billionaires, deep-pocketed foreign funds like Temasek, and Hollywood elites.
Yet, despite the company’s vast resources, it has seen its sky-high $7.5 billion valuation crash to just $1.5 billion as of May, according to PM Insights.
That’s an 80% collapse.
And insiders say the company’s downfall isn’t just bad business, it’s self-inflicted.
At its peak, Impossible Foods was reportedly preparing for a blockbuster public offering valued north of $10 billion.
Instead, it spent its time picking legal fights that now appear to have alienated the very consumers it hoped to convert.
The biggest misfire was a trademark war with a small fitness company that may go down as one of the worst PR disasters in corporate history.
Impossible X, a health and fitness brand launched by entrepreneur Joel Runyon in 2010, owned 18 federal trademarks long before Impossible Foods entered the market.
But that didn’t stop the fake “meat” behemoth from launching an all-out legal assault.
Not content with trademarking “Impossible” for fake “meat,” the company filed for rights across nearly every edible product category, including those traditionally reserved for actual animal-based foods.
According to the U.S. Patent Office, Impossible Foods has now filed nearly 50,000 trademarks in a single category (029: “foodstuffs of animal origin”)—a bizarre move for a company that doesn’t even make animal products.
When Runyon pushed back with a cease-and-desist, Impossible Foods responded by suing him personally, attempting to seize his pre-existing trademarks.
Critics didn’t hold back.
“It comes across as an elitist a**hole move,” said one commentator.
Even vegan influencer Rich Roll blasted the company’s behavior as “corporate bullying.”
In December, Runyon himself took to X to call the battle a modern-day David vs. Goliath, accusing the multibillion-dollar corporation of trying to crush his business through legal intimidation.
Vegan ultra runner @richroll covers the lawsuit that "Impossible Foods" filed against my company @impossiblehq (https://t.co/9MHF3huPb2) pic.twitter.com/f1K64k2ZF8
— Joel Runyon (@joelrunyon) December 17, 2024
The 9th Circuit revived the case in 2023, and it’s now set for trial this November.
And online, users like Mike Cernovich are calling out the obvious: this isn’t innovation, it’s lawfare.
This legal saga is an example of an "ethical company" being really scummy behind the scenes. The fake meat bros tried to cancel a pre-existing trademark held by a small business owner and endurance athlete. Impossible Foods is run by lowlifes! https://t.co/v6MmwJNuKE
— Cernovich (@Cernovich) October 22, 2024
It’s not the only time Impossible Foods has used litigation as a business strategy.
In 2022, the company sued food-tech rival Motif FoodWorks over its use of a heme protein called HEMAMI, claiming it infringed on Impossible’s patents.
Motif fought back, calling the suit a baseless monopoly play.
But in the end, Impossible Foods simply bought them out, grabbing both the tech and the talent.
Despite billions in funding and endorsements from the globalist elite, including United Nations backing and a “climate-friendly” fast track from the FDA, consumers never really warmed to ultra-processed, soy-based “meat” knockoffs.
The demand curve collapsed just as Impossible Foods was doubling down on legal shakedowns and vanity expansion.
Now, with its valuation in freefall, its brand stained by anti-competitive lawsuits, and grassroots figures like Runyon gaining online traction, the company’s empire looks more fragile than ever.
The upcoming trademark trial may determine more than just who owns the word “Impossible.”
It could set a precedent for how far deep-pocketed food giants can go to weaponize the legal system against small businesses.
And if Impossible Foods wins, don’t be surprised if more woke food companies follow suit, eliminating competition not with better products, but with court filings.
For now, Runyon remains defiant.
“They want to steal the brand I built and bury me in legal fees,” he posted.
“But I’m not backing down.”
Meanwhile, consumers are paying attention.
Many are asking a hard question: Are these fake “meat” giants feeding us solutions, or just trying to eat the competition?
READ MORE – Another State Bans Bill Gates’ Lab-Grown ‘Meat’: ‘Has No Place in Montana’
