Turning Point USA spokesman Andrew Kolvet said the organization’s first-ever “All-American Halftime Show” generated at least 25 million views across platforms.
However, final totals are still being calculated as some data has not yet been counted.
The show featured performances from Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.
It began minutes before far-left singer Bad Bunny’s Super Bowl LX halftime performance and continued throughout its duration.
According to Kolvet, live viewership on TPUSA’s primary channel surpassed 5 million within minutes of the broadcast starting.
While speaking with Fox News host Brian Kilmeade, Kolvet said the main channel audience represented only part of the total reach.
The show’s total reach includes multiple social platforms and partner services.
“Yeah, it was a kind of – blew our minds actually, a little bit, Brian,” Kolvet said.
“And we, you know, we saw at one point across all the different social channels, we saw over 10 million concurrent views.”
“So that was adding up all of rumble and all of our partners just on the social side.
“So, and now we, the numbers keep trickling in.
“I mean, right now, as I’m sitting here, YouTube’s numbers keep updating, keep updating.
“And so we’re trying to put it all together.
“What I can safely say is that we are now over 20 million viewers across just socials.”
Kolvet added that additional audience data from partner platforms such as Daily Wire+ had not yet been fully reported.
The program also aired on several cable news channels, meaning final audience totals may take additional time to compile.
“As you know, sometimes the ratings take a little while,” he said.
“But that’s 20 million viewers.
“And we don’t know how many people were gathered together, three, four, 10 in a room watching together.
“So we’re going to try and put a final number on that when we can.”
Kolvet also announced plans to repeat the event next year.
“So we are going to commit to doing this again next year,” he said.
“We’re going to do another halftime show for the country next year.
“So I’m breaking a little news here, Brian.”
“I can tell you that’s a shot across the bow.
“People are paying attention.
“And, you know, if you give us a year to plan this thing, I’m really excited to see what we can pull off.
“But we got to do it for the country.”
WATCH:
Klovet added that total viewership could ultimately reach around 50 million once final counts are complete.
Our comment section is restricted to members of the Slay News community only.
To join, create a free account HERE.
If you are already a member, log in HERE.