Globalist elites gathered at the World Economic Forum (WEF) summit in Davos are openly advancing plans to fight the “terrible cultural resistance from consumers” and push lab-grown “meat” and hyper-processed “tech foods” onto the general public.
In addition, WEF members went further by attacking efforts by President Donald Trump’s administration to remove toxic ingredients from the food supply and improve the diets of the American people.
It comes as the Trump administration ramps up its Make America Healthy Again (MAHA) crackdown on ultra-processed junk, synthetic additives, and added sugars.
As MAHA gains momentum, Davos insiders are scrambling to defend a synthetic food agenda that faces growing resistance from consumers, farmers, and state governments.
The divide is now stark as globalists push to replace nutrient-dense, farm-fresh food with factory-engineered substitutes riddled with unknown risks.
During a Davos panel on “food innovation,” participant Andrea Illy, the Chairman of Italian coffee giant illycaffè, dismissed public opposition to lab-grown foods as a cultural problem that must be overcome.
Illy, who is listed as one of the WEF’s “people” and a member of the globalist Club of Rome, told the Davos crowd:
“So I think that I acknowledge, let me say, there is a terrible cultural resistance from consumers to accept tech foods.
“But in my opinion, they represent the way forward.”
Illy argued that animal protein should be reduced and replaced with cultivated alternatives, claiming environmental and health justifications.
“Why should I use animals when I can cultivate meat and get only the best part of this?” he asked, conceding that it would require “a kind of cultural revolution” that “will take decades.”
WATCH:
The comments amount to a blunt admission that the public doesn’t want these products, but global planners intend to push them anyway.
Reality Check: The Lab-Meat Industry Is Collapsing
Despite Davos talking points, the lab-grown “meat” sector is unraveling in the real world.
Multiple high-profile operations shut down in late 2025 amid soaring costs, dwindling investment, and persistent consumer rejection.
Meanwhile, Republican-led states are fighting back.
Seven states, including Texas, have moved to ban the manufacture or sale of lab-grown meat.
Texas Agriculture Commissioner Sid Miller has described the products as a “Trojan horse” that threatens food safety and rural livelihoods.
Davos Defends Synthetic Additives as MAHA Targets Them
Another Davos panelist, Jasmin Hume, complained that growing scrutiny of synthetic additives and dyes, fueled by Trump and Health and Human Services Secretary Robert F. Kennedy Jr.’s MAHA initiative, is creating “stress” for the food industry.
Hume is the founder and CEO of Shiru, an AI-powered “protein discovery company,” and an “agenda contributor” at the WEF.
“Right now, the food industry is under an unprecedented amount of stress,” Hume said.
She pointed to efforts to reevaluate “synthetic additives and dyes that have been in the food system for many decades.”
Hume warned that removing such compounds would require major reformulation and regulatory changes, suggesting consumers and the planet would suffer if artificial ingredients were curtailed.
That defense directly collides with MAHA’s core mission.
Under President Trump, Health Secretary Kennedy has declared war on ultra-processed foods, added sugars, and chemical-laden products linked to chronic disease.
The administration’s reforms prioritize real, nutrient-dense foods, end subsidies for low-quality junk in federal programs, and aim to save billions in long-term healthcare costs, while strengthening American farmers.
Two Visions, One Choice
Davos elites are betting on a future where food is engineered in labs, diets are dictated from above, and resistance is treated as a cultural defect.
The Trump administration is pushing the opposite: Transparency, real food, and an end to corporate-globalist experiments on public health.
The message coming out of Davos is clear, and so is the backlash.
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