Women have been taking to social media to burn their Nike sports bras after the company launched a new campaign featuring transgender Dylan Mulvaney.
Nike partnered with Mulvaney, a man who dresses in female clothing, to promote the brand’s women’s sports clothing range.
To protest “woke” corporate America’s efforts to replace them with confused men, women are fighting back and have launched a new โBurn Bra Challengeโ on social media.
Mulvaney, who has become incredibly wealthy after claiming to be transgender, recently announced a number of different brand endorsement deals.
His partnership deals include female-specific products like Olay skin cream and Nike sports bras.
Last week, he posted a video of himself wearing a women’s Nike sports bra and leggings.
Meet NIKE WOMENโS Newest Ambassadorโฆa biological man.
Dylan Mulvaney is now being paid ๐ฐby Nike Women to promote sports bras- even though heโs a man!
Another day, another company slapping all women in the face by mocking them and paying a man to take their place! #nikeโฆ pic.twitter.com/XK33HJYo63
— Oli London (@OliLondonTV) April 5, 2023
Women across America have apparently reached their limit with the “woke” push.
A TikTok user called “chatterbox.mama,” who describes herself as a โsouthern mama,โ posted a video of herself setting a Nike bra on fire.
In the video, she announces that she is โsick and tiredโ of the company pushing women around.
โAll you real women out there โ we are in the fight of all fights,โ the woman told her 140,000 followers.
โSince the 1960s, we have been fighting for the right to be women,โ she added.
โNike, you should be ashamed of yourself.
โYou chose a little boy with no breasts and some junk in his pants to represent real women,โ she continued.
โNike, I am done with you.
“I will never, ever buy a Nike product for as long as I live,โ she said.
“And there are millions and millions and millions of women just like me.โ
WATCH:
Nike faced increasing backlash from women overย having transgender influencer Dylan Mulvaney promoteย the companyโs apparel as a โBurn Bra Challengeโ was launched on TikTok.
What ya'll think about this??#DylanMulvaney #Nike #ChatterBoxMama #Lovelytitv pic.twitter.com/3mcx7ydgiO
— lovelyti (@lovelyti) April 12, 2023
Meanwhile, Bud Light, which also sponsored Mulvaney, is continuing to feel the heat of a backlash.
Parent company Anheuser-Busch has seen billions wiped from its market value after launching the “woke” campaign.
Bar sales of Bud Light are also plummeting across the country.
One Missouri bar reported a drop of 40 percent and another New Yorkโs Hellโs Kitchen neighborhood fell by 70 percent, despite having a large gay population.
Bud Light distributors in Americaโs heartland have been โspookedโ by the massive backlash, as Slay New reported.
A video also emerged showing Bud Light Vice President of Marketing Alissa Heinerscheid trashing the company’s customer base.
During an interview, recorded shortly before the Mulvaney campaign dropped, Heinerscheid vowed to turn the brand “woke.”
She argued that the beer must be “truly inclusive.”