Tesla CEO Elon Musk tweeted Tuesday that his electric car company will now accept Dogecoin for purchases of merchandise.
Almost immediately after his announcement, the price of DOGE soared by 25 percent.
The meme-based altcoin had followed Bitcoin (BTC) and other large-cap tokens downward over the course of the week, but the turnaround gave DOGE holders 10% weekly gains.
The move came after Musk announced that the automaker would soon begin accepting DOGE for merchandise.
“Tesla will make some merch buyable with Doge & see how it goes,” he tweeted.
In doing so, Tesla adopts the unusual position of accepting only Dogecoin out of all possible cryptocurrency options.
Musk risks irking Bitcoin proponents, in particular, having previously allowed then disqualified BTC purchases for Tesla vehicles over alleged environmental concerns.
After being declared Time Magazine’s “Person of the Year” this week, Musk declared that Dogecoin is “better suited for transactions” than Bitcoin.
“The total transaction flow that you do with Dogecoin, like transactions per day, is much higher potential than Bitcoin,” he said, adding to a longstanding record of public praise of DOGE.
Zooming out, however, the mood among analysts is bleak when it comes to a broader altcoin resurgence, accoridng to Coin Telegraph.
With Bitcoin maintaining its 40% market cap dominance while itself failing to reverse its downtrend, little hope is currently circulating when it comes to fresh gains for bagholders — at least this year.
“Starting to get some June/July feelings on the markets in which we’re just chopping around, slowly consolidating towards a bottoming structure, while the mass is waiting for a lower level to be hit, which they’ll probably miss,” Cointelegraph contributor Michaël van de Poppe forecast in a more optimistic commentary Wednesday.
After consolidating, DOGE/USD was back below the $0.20 mark at the time of writing.