A new social media platform has launched that seeks to fill a gap in the market by being family-friendly.
Imagine an information platform free of political censorship and of degenerate content, like violence, drugs, and pornography.
Enter, Ganjing World.
Founded with the goal to provide a new form of clean social media—the name translates to “clean world”—the company seeks to create a digital town square that is family-friendly.
The platform is gearing up to launch its English version on Aug. 8.
With stiff competition, launching an information platform is no easy task, but according to CEO James Chiu, there is a key difference.
While other platforms use algorithms to generate as many clicks as possible—regardless of whether the content is beneficial for people or not—Ganjing World’s purpose is to genuinely help people.
“We try to give people the content that will help them build a better life,” Chiu said.
“When the platform has its own mission, the behavior of the platform is different.”
The company, which recently relocated from California to Middletown, New York, was founded by Chinese dissidents who fled the persecution of Falun Gong under the Chinese communist regime.
So far the platform has been publishing videos in Chinese, covering a wide range of topics, including lifestyle, arts, culture, and videos that expose the atrocities committed by the Chinese Communist Party.
Political censorship on big tech platforms has grown rampant in recent years.
Ganjing World sees itself as a different place, one where people have honest conversations while uplifted.
“We call it a ‘Clean World.’ It’s a place that will provide clean information, and also a chance for people to feel better after they come to the platform rather than feel depressed,“ Ganjing World’s chief content officer, Vivian Wang, told The Epoch Times.
The platform will curate articles and videos covering a rich variety of topics, including current affairs, finance, culture, arts, health, life, entertainment, travel, and education.
Ganjing World’s four guidelines are: “No violence, no pornography, no crime, and no drugs or harm.” Besides these, people are free to air their views and share about their life without fear of censorship.
“We wanted to create a ‘Ganjing World’ to change the digital world today … and provide a clean internet space in both technology and content that can be enjoyed by families and children,” Chiu said.
At the ribbon-cutting ceremony earlier this month, Middletown’s mayor Joseph DeStefano welcomed Ganjing World’s launch, which he described as “a win for our city and a win for our region.”
He said that the platform’s family-oriented concept will be a “safety valve” allowing people to use the internet with confidence.
“The company will thrive. And if the company thrives, Middletown will thrive with it,” he said on July 4.