Anheuser-Busch has fired back at Dylan Mulvaney after the transgender influencer issued a statement trashing Bud Light.
Mulvaney blasted the beermaker for failing to “stand by” him after his marketing stunt destroyed the brand.
The disastrous campaign has seen over $20 billion wiped from the company so far.
Industry experts predict that the failed ad partnership with Mulvaney will ultimately result in 25% being permanently wiped off Anheuser-Busch’s business, as Slay News reported.
Mulvaney blasted Bud Light and parent company Anheuser-Busch for being “political” and not sympathizing with him as the company lost billions of dollars.
“It must’ve been a slow news week because the way that this ad got blown up, you would’ve thought I was like on a billboard or on a TV commercial or something major,” he said in a video posted to Instagram.
“But no, it was just an Instagram video.
“I have some lesbian friends who could drink some of those haters under the table
“To turn a blind eye and pretend everything is ok, it just isn’t an option right now.
“And you might say, ‘But Dylan, I don’t want to get political.’
“Babe! Supporting trans people, it shouldn’t be political.
“There should be nothing controversial or divisive about working with us. I know it’s possible.
“Hey, it’s still Pride Month,” he noted.
“So I’m going to celebrate being alive, and I’m going to celebrate the trans people in my life and the ones I haven’t met yet.
“And I’m going to celebrate the fact that no matter how many thousands of horrible messages, or news anchors misgendering me, or companies going silent, that I can look in the mirror and see the woman that I am and that I love being,” he claimed.
“I was waiting for the brand to reach out to me, but they never did.
“I’ve been scared to leave my house.
“For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
“Because it gives customers permission to be as transphobic and as hateful as they want.
“There’s should be nothing controversial or divisive about working with us.
“I have been ridiculed in public I’ve been followed and I have felt a loneliness that I wouldn’t wish on anyone.
“I realized that I needed to protect this can so I hid it somewhere and I can’t find it because I hid it so well.
“But when I do find it, I feel like it needs to go in a museum, preferably behind bullet-proof glass.
“One thing I will not tolerate people saying about me is that I don’t like beer because I love beer and I always have.”
Anheuser-Busch responded to Mulvaney’s comments.
A company spokesperson said in a statement that Anheuser-Busch remains “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.
“The privacy and safety of our employees and our partners is always our top priority.
“As we move forward, we will focus on what we do best – brewing great beer for everyone and earning our place in moments that matter to our consumers.”