Biden’s Handlers Abandon Failed Effort to Positively Rebrand ‘Bidenomics’

Democrat President Joe Biden’s handlers have finally given up on their attempts to use the “Bidenomics” term to misleadingly spin his economic failures.

When critics of Biden’s economic policies derisively dubbed them as “Bidenomics” early on in his tenure, the White House eventually attempted to appropriate the term and attach a positive connotation to it.

The move was a concerted effort to bolster Biden’s standing on the issue throughout the second half of 2023.

That effort has now largely been abandoned by Biden’s White House and his Democrat allies.

In a sort of quiet admission of defeat, the White House determined that the “Bidenomics” term still holds a predominately negative connotation for most Americans, according to Breitbart.

A recent analytical report revealed that after an initial surge in positive usage of the term last summer.

The term was used dozens of times by Biden himself and hundreds of times by his Democrat allies.

However, there was a substantial dropoff in usage beginning in the fall.

Now, the term is rarely uttered at all by Democrats and is hardly ever used in a positive context.

Axios reported this week that President Biden used the “Bidenomics” term during an event on Tuesday for the first time since January.

It marked only the third time so far this year that the word has crossed his lips.

Compare that to the 100 times he employed the “Bidenomics” term throughout the second half of 2023, predominately between June and October when the White House push to repurpose the term first coined by media and Republican critics was in full swing.

The same significant decline in usage of the term was also evident among the president’s Democrat allies in Congress.

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At the peak, Democrats used it nearly 500 times last July but have said it only 10 times this month.

“It’s a shift that amounted to an acknowledgment that the White House’s messaging effort was falling flat with many voters,” the outlet observed.

However, even as Biden and Democrats tried to impart positivity in the “Bidenomics” term, Republicans in Congress continued to use it mockingly.

It was used by GOP lawmakers as many as 800 to 900 times per month in August and November last year.

Republicans are still using it to negatively describe Biden’s economic policies nearly 500 times per month now.

The fact that Team Biden’s hijacking of the “Bidenomics” term last summer had failed to catch on with voters began to become evident by the fall months, according to an NBC News report in November.

The attempted rebranding of the word was described by one focus group participant as a “jumbled mess,” in that nobody — including President Biden himself — could fully define what it actually meant.

It was instead employed as a sort of catch-all term to encompass virtually anything that was even remotely connected to the economy.

Furthermore, focus groups and polling consistently showed that the “Bidenomics” term, when used positively by the president and his allies, rang hollow with Americans who are still dealing with the negative effects of high-interest rates, inflationary prices for groceries, and consumer goods, and elevated costs for gasoline and other forms of energy.

“Whoever came up with the slogan Bidenomics should be fired,” one anonymous Democrat strategist told NBC News at the time.

“It’s probably the worst messaging you could ever imagine.”

The decision to largely ditch the “Bidenomics” term — though that process began last fall — was likely finalized last month when multiple polls left little doubt that the rebranding effort had backfired dismally on Biden and his handlers.

In early February, Fox News reported on polls that showed President Donald Trump with a substantial lead over Biden on economics-related issues.

Meanwhile, The Hill reported in late February on other polling which showed that, despite the constant hype from the White House, most Americans felt that they hadn’t benefited at all, or were even worse off than before, thanks to Biden’s economic policies.

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By Nick R. Hamilton

Nick has a broad background in journalism, business, and technology. He covers news on cryptocurrency, traditional assets, and economic markets.

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