Bud Light has suffered a massive sales hit following the controversial marketing campaign with transgender influencer Dylan Mulvaney, according to the most recent industry statistics.
NielsenIQ and Bump Williams Consulting’s numbers show that Bud Light sales fell 17% in dollars and volume sales saw an even steeper decline falling 21% for the week ending on April 15.
That’s a big drop from the previous week.
For the week ending on April 8, the first after the campaign, Bud Light saw sales drop 6% and volume fall by 11%.
“These numbers are staggering,” Insights Express claimed.
“Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand, and for AB distributors.”
“Coors Light and Miller Lite were once again big beneficiaries,” the report said.
While Bud Light fell, Coors Light and Miller Lite are up 18%.
For the week ending on April 8th, Coors Light was up 10.6% and Miller Lite was up 11.5%.
Bud Light sales are absolutely collapsing, according to the latest data.
Sales of the beer reportedly are down 17% by dollars and 21% by volume since teaming up with Dylan Mulvaney.
Go woke, go broke.https://t.co/THxnldR8pt
— OutKick (@Outkick) April 24, 2023
While Bud Light reported a whopping 17% sales drop Monday, Yuengling was busy cleaning up after a weekend raising money for veterans.
Somebody stop the fight! https://t.co/j05sLsJZfW
— OutKick (@Outkick) April 24, 2023
“This will be interesting to monitor over upcoming weeks to see if this slide continues, but for now it looks to be rough, but not catastrophic,” consultant Dave Williams said.
“I have no doubt that certain regions of the U.S., and even more so certain states/markets saw sharper declines than others, and the deeper we dig, the more volatility we see.
“On the surface, the trends for Bud Light definitely do show some variance when it comes to sales with some showing sharper declines in the L1W vs. others,” Williams wrote.
“On top of just dollar trends though, it’s been Bud Light’s share of the premium segment for the L1W that tells a pretty consistent story where Bud Light lost share to a more notable degree to its competitors.
“The East South Central Division in particular took a big hit, as did the West North Central,” Williams wrote.
“The Pacific Division saw the smallest hit, though even that was a change vs. YTD and the P1W.”
