Embattled beer brand Bud Light is continuing to bite the hand that feeds by sponsoring a “woke” event that features naked men exposing themselves in front of children.
Bud Light is serving as an official sponsor of the Toronto Pride parade which took place on the public streets of the Canadian city.
Video footage has been emerging on social media showing naked men standing around and riding bicycles in clear view of children attending the “all-ages” event.
One video, captured by Beth Baisch of the Post Millennial, shows dozens of attendees riding past a large cheering crowd.
The fully naked bikers, some covered in paint or tattoos, wave back at the crowd.
One naked man high-fives an onlooker while another peddles a recumbent bike with a gold blow-up swan adorned around his neck.
A second video shows a group of naked men with hats standing in a circle amidst the crowd.
Several children walk past the group of men with their families.
Another clip shows a person wearing a giant penis costume that covers his entire head.
The camera captures a young girl sitting in a stroller and staring in the direction of the phallic-costumed individual.
Other videos show a group of naked men playing and rinsing themselves off alongside a fountain surrounded by kids.
Meanwhile, a stage, clearly adorned with Bud Light branding, featured scantily clad dancers wearing fishnets, nipple stickers, and strange sock-like masks.
WATCH:
Bud Light makes an appearance at the Toronto Pride Parade. They are sponsors of the event.
Footage by TPM’s @BethBaisch pic.twitter.com/Qqr9b5jLPb
— The Post Millennial (@TPostMillennial) June 25, 2023
The company’s website boasts of Bud Light’s longstanding partnership with the Pride event.
“Bud Light Canada has been a proud partner of Pride Toronto for the last 10 years.
“This year, we’re commemorating this milestone with Pride Toronto by featuring them on our can design, as well as continuing as the official beer sponsor of the festival,” the beer brand’s website states.
According to the website, Bud Light Canada also provides $100,000 to various organizations that support the “LGBTQUA2S+ community” across Canada.
The company has also created a range of commemorative Pride beer cans to celebrate the collaboration.
Anheuser-Busch and Pride Toronto have not commented on the video footage of the event.
Another group of nudists take part in the Toronto Pride Parade.
Footage by @BethBaisch pic.twitter.com/Qu83pZZXsE
— The Post Millennial (@TPostMillennial) June 25, 2023
The partnership comes nearly three months after Bud Light received massive backlash for partnering with transgender Dylan Mulvaney.
The decision angered consumers and the brand saw a significant decrease in sales, resulting in billions of dollars in lost market value.
In early April, Anheuser-Busch CEO Brendan Whitworth attempted to douse the flames with a lengthy statement to customers.
“We never intended to be part of a discussion that divides people,” he said in part.
“We are in the business of bringing people together over a beer.”
“My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work, and respect for one another.
“As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”
Despite losing business, Bud Light continued to anger customers for co-sponsoring an “all-ages Pride event” in Flagstaff, Arizona, on June 17.
The party, called “Pride in the Pines,” included drag queens and other performers, and listed Bud Light as one of the companies sponsoring the June 17 event.
The event is listed as a “family festival event” and a family-friendly, “safe space” for all visitors.
READ MORE: Bud Light Loses Position as America’s Top-Selling Beer
