Country music star Travis Tritt is joining Kid Rock by launching a boycott of Bud Light over the beermaker’s “woke” promotional stunt that backfired.
The company provoked a widespread backlash over a campaign featuring transgender TikTok star Dylan Mulvaney.
Mulvaney, a man who dresses in women’s clothing, has become a poster child for the Democrats’ radical transgender agenda.
The campaign severely missed the mark for Bud Light drinkers and the move has outraged Anheuser-Busch’s customer base.
Kid Rock went viral for telling Bud Light to f*ck off and shooting up a few cases of the beer.
Now other stars are joining him.
Travis Tritt said: “I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
“In full disclosure, I was on a tour sponsored by Budweiser in the ’90s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”
Tritt later issued a warning to Jack Daniels posting a photo of Ru Paul’s Drag Race show working with Jack Daniel’s Tennessee Whiskey company.
“All the Jack Daniels drinkers should take note,” he wrote.
Tritt also infuriated Bud Light’s parent company, Anheuser-Busch, by listing the brands they have when a fan asked.
Tritt said posted a photo of various beer brands including Budweiser, Stella Artois, Corona, Michelob Light, Rolling Rock, Busch, Natural Ice, O’Douls, Red Hook, etc.
He captioned it: “Here they are.”
I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
— Travis Tritt (@Travistritt) April 5, 2023
In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.
— Travis Tritt (@Travistritt) April 6, 2023
Transgender Dylan Mulvaney said: “Happy March Madness! Just found out this had to do with sports and not just saying it’s a crazy month!
“In celebration of this sports thing @budlight is giving you the chance to win $15,000!
“Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner.”
An Anheuser-Busch spokesperson said:
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.
“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
“This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Kid Rock said:
“Grandpa is feeling a little frisky today.
“Let me say something to you all as clear and concise as possible,” before turning his back to the camera and firing off a few rounds at some Bud Light beer cases.
He ended with:
“F*ck Bud Light and f*ck Anheuser Bush.
“Have a terrific day.”
— KidRock (@KidRock) April 4, 2023
READ MORE: PR Expert: ‘Bud Light Lit Brand on Fire, People Pouring Beer Down Their Sink’