Don Lemon’s new morning show on CNN is bombing in the ratings after its official launch, pulling in even lower viewer numbers than the program it replaced.
The news is a bad sign for Lemon after rumors that claimed CNN put the former star host there to fail so they could fire him.
Despite the network’s heavy promotion of the new “CNN This Morning,” the ratings are down from the previous show.
The new morning show co-hosts are Lemon, Poppy Harlow, and Kaitlan Collins.
'@CNN This Morning' Sees Terrible Ratings Debut – "Despite considerable promotion and an all-star trio of new hosts, the debut of the new show was actually down from the recent average of New Day, its ratings-challenged predecessor." https://t.co/0DKHj13TZf
— Jon Nicosia (@NewsPolitics) November 2, 2022
On Tuesday, “CNN This Morning” drew a dismal 387,000 total viewers and 71,000 viewers in the advertiser-critical 25-54 age demographic.
That was down from the 404,000 total viewers and 78,000 demo viewers CNN’s “New Day” averaged in October.
“New Day” was canceled for delivering terrible ratings.
Meanwhile, “Fox & Friends” averaged 1.4 million total viewers in October and 211,000 demo viewers.
“Morning Joe,” however, averaged 883,000 total viewers and 100,000 in the demo.
CNN’s new morning show, “CNN This Morning” bombs. Only 387,000 total viewers watched the premier yesterday. That’s less than the average daily 404,000 viewers the old CNN morning show, “New Day”, had in October. pic.twitter.com/qgHlINq434
— Mike Sington (@MikeSington) November 2, 2022
According to Fox News:
“FNC’s signature morning show FOX & Friends (weekdays, 6-9 AM/ET) finished October with 1.4 million viewers and 211,000 in the demo, easily outpacing CNN’s New Day in its final month and MSNBC’s Morning Joe combined across both categories.
“In fact, the program beat every offering on CNN in total viewers and in the 25-54 demo.
“FOX & Friends continues to make its mark as the number one cable news program in the mornings in both categories for the 19th consecutive month.
“On Sundays, FNC’s Sunday Morning Futures with Maria Bartiromo (Sundays, 10 AM/ET) earned the top-rated spot across the board, with 1.7 million viewers and 195,000 with A25-54.
“At 8 PM/ET, Life Liberty and Levin earned 1.6 million viewers and 127,000 in the demo, marking the number one program in primetime.” Fox News said.
Cable News Demo Rankings Tue Nov 1
1⃣@TuckerCarlson
2⃣@JessePrimetime
3⃣@GutfeldFox!
4⃣@SeanHannity
5⃣@TheFive @DanaPerino @GregGutfeld @JesseBWatters @KatiePavlich* @HaroldFordJr
6⃣@IngrahamAngle
7⃣@BretBaier @MarthaMacCallum
8⃣9⃣@FoxandFriends
🔟@DanaPerino @BillHemmer pic.twitter.com/8whiINxTOY— RoadMN 📈 (@RoadMN) November 2, 2022
