Facebook has announced it is launching new tools to censor “climate misinformation” as the social media platform’s parent company Meta lays off thousands of staff.
As Slay News reported earlier, Meta told staff on Wednesday morning that the company is laying off 11,000 employees.
Meta, which owns Facebook, Instagram, and Whatsapp, revealed that it is culling a whopping 13 percent of its workforce in a major shakeup as the Big Tech company struggles financially.
The company is trying to drastically cut costs amid falling growth and revenue and plummeting stock value.
Facebook’s founder and CEO Mark Zuckerberg has faced calls from top shareholders to slash costs following two consecutive quarters of falling revenue.
Facebook and Instagram have been struggling to compete as users adopt newer rival platforms such as the Chinese Communist Party’s TikTok app.
Nevertheless, Meta is continuing to focus its efforts on penalizing users by “fact-checking” content on its platforms that left-wing activists deem to be “climate misinformation.”
Facebook will expand its fact-checking tools by increasing the availability of its “Climate Science Center” to 165 countries.
Climate Science Center is a page that contains “factual resources from the world’s leading climate organizations and actionable steps people can take in their everyday lives to combat climate change.”
The page echoes much of the green agenda narrative pushed by the World Economic Forum (WEF).
Facebook is also expanding its “Climate Inform Labels” which are added to Facebook posts and website links to “correct” information that doesn’t align with the climate agenda.
The Big Tech giant has also launched a “Climate Science Literacy Initiative” that will “pre-bunk climate misinformation” by running ads that “feature five of the most common techniques used to misrepresent climate change.”
To boost “authoritative” climate information, Facebook is testing a new “Climate Pledges” feature in Groups and has committed to amplifying the voices of “trusted organizations in the climate space.”
This new Climate Pledges feature was developed with inputs from the United Nations (UN) and contains, what Facebook calls, “expert-backed climate solutions” that “spark conversation” within Groups and “help people understand the most impactful actions they can take.”
Facebook is also working closely with several climate change groups such as Monash Climate Change Communication Research Hub, Cambridge Social Decision-Making Laboratory, and Yale Program on Climate Change Communication.
Facebook will boost these organizations by “providing ad credits, insights, and support to help them share reliable information about climate change, and inform users about common techniques used to spread myths about climate science.”
Facebook’s announcement of these changes follows it and other tech giants facing mounting pressure to censor content that challenges the mainstream climate change narrative as climate groups, science groups, and even tech employees demand more censorship.
There has been an increased push for Big Tech platforms to censor climate content that deviates from the mainstream narrative.