A former top executive at Levi’s has spoken out to reveal how the “woke” mob was able to hijack corporate America.
Jennifer Sey was Levi Strauss & Co.’s brand president and was in line to be the company’s CEO.
But when she complained online about extended school closures, she was attacked and falsely labeled a “Covid denier” who wanted to help Trump.
Levi’s told her to shut up or leave so she quit.
And now she has a new book where she lifts the lids on the company’s “woke” agenda.
In the book, titled “Levi’s Unbuttoned: The Woke Mob Took My Job But Gave Me My Voice,” Sey exposes the hijacking of corporate America by the radical Left.
She wrote: “Today’s executives reared these kids with an “I’m not your dad, I’m your friend” parenting philosophy, and they chase their children’s approval.
“They want to impress their woke kids with their own progressive bona fides.
“They want to be cool — peers, not parents — in the eyes of their offspring, valued not for the material goods that they provide but for the values that they champion.
“And now these young people are populating the companies led by ‘I’m not your dad, I’m your friend’ CEOs.
“Surrounded by this cohort, CEOs are awash in approval and praise — but only if they can find a way to pander to the generation’s ever-shifting demand.
“Thus, the woke cancel culture that started on campuses has not just migrated into the culture at large but has come to drive policy in almost every corporate boardroom.
“Crucial to this is that these kids are social media pros, which makes them especially effective enforcers.
“They grew up with phones in their pockets, generating moment-to-moment likes on TikTok, Snapchat, and YouTube.
“As students, these Millennials and Gen Z-ers knew that they could tweet from a classroom if a professor looked at them funny and garner not only peer attention but launch university investigations into tenured professors’ classroom practices.
“Now they can post a picture of their boss on Instagram, calling her out for using the gendered term ‘guys.’
“No one is safe. No one is immune.
“These 20- and 30-somethings are ideological terrorists, policing their peers and elders relentlessly.
“They are ‘omnipotent moral busybodies’ ridding the world of evil, and they will not rest until they exorcise immorality for the good of those being exorcised.
“But as C.S. Lewis said, ‘I’d rather live under robber barons than under omnipotent moral busybodies.’
“Amen to that,” Sey declared.
“Why do they do it? Because, as author and economist Thomas Sowell has said, those ‘who are contributing nothing to society, except their constant criticisms, can feel both intellectually and morally superior.’
“By doing close to nothing — wearing the right T-shirt, affixing one’s social media profile with the right badge (for example, ‘I am vaccinated’ or ‘I stand with Ukraine’) and by canceling the ‘wrong’ people by generating outrage with a finger tap, they are saved.
“For their part, the CEO dads (yes, 95% of CEOs are men) are not social media experts.
“Their Corporate Communications leads manage their LinkedIn accounts, and they scan their wives’ Facebook accounts on occasion to check out what the kids are up to.
“And that’s the extent of their social media prowess.
“Which makes it all the easier for the woke mob to cow them online — and even in their own offices.
“The outrage generated through call-out culture and social media cancellation is real.
“And very satisfying for those who invoke it. But it also isn’t real.
“It passes quickly for the most part, if its targets have the fortitude to hunker down and bear it.
“As Dave Chappelle says: ‘Twitter’s not a real place.’
“But the CEOs don’t know that,” she notes.
“Their harried communications leaders present them with tweets and comments, and they have no sense of context.
“It’s words on a ‘page.’
“Could be in the New York Times or on CNN for all they know.
“It’s bad stuff on the screen, with the potential to prompt reputational harm, causing the stock price to plummet. And they panic.
“Most CEOs lack the moral courage to hold their ground.
“Because they know, deep down, that they aren’t do-gooders, and they don’t want that curtain lifted.
“So they kowtow to the very vocal minority — the scant few employees marching outside of headquarters or emailing the head of Human Resources.
“These CEOs are frauds and have no actual courage.
“The gutsy stance — tilting at windmills and fighting injustice — is a just a persona, a public facade, a wealth-generating marketing strategy.
“They love money, and they fear the angry mob because that mob may interfere with their ability to produce inter-generational private-plane wealth.
“They want to make as much money as possible, but they want everyone, including their kids and their kids’ cohort, to think that they really just want to make a difference in the world. ‘Oh gee, aw shucks, I happened to make gazillions of dollars. But that’s just ’cause I’m really, really good at heart,’” she wrote.