Kevin Costner has just put Hollywood on notice yet again as his hit anti-woke show “Yellowstone” has just been renewed for another season.
Paramount Network just announced that Yellowstone will be renewed for season 5.
Last season, the show, which celebrates Montana ranchers and traditional values, scored record ratings.
The finale drew 10.3 million total viewers, an all-time high for both the series and Paramount Network.
“Yellowstone’s record-breaking performance proves we’ve tapped a cultural nerve and unleashed a passionate audience from the center of the country to each of the coasts,” said Chris McCarthy, president of ViacomCBS Media Networks.
“Kevin Costner leads our incredible cast who make the Duttons America’s favorite family and, this new season is sure to be another one fans won’t want to miss,” he added.
“We are honored to be able to bring audiences another season of Yellowstone,” said executive producer David C. Glasser of 101 Studios.
“The continued growth in viewership and the recent recognition from the guilds bolsters our commitment to continue to bring groundbreaking entertainment to audiences.”
“Yellowstone” also earned a nomination from the 2022 Screen Actors Guild Awards in the top category of ensemble in a television drama alongside “Succession,” “Squid Game,” “The Morning Show” and “The Handmaid’s Tale.”
“There’s no bigger compliment to an actor than being recognized by their peers,” series creator Taylor Sheridan said.
“Congratulations to our incredibly talented cast on this wonderful and well-deserved nomination.”
“‘Yellowstone’ continues to shatter records proving we’ve hit a cultural nerve— from the center of the country to each of the coasts —and still have lots of room to grow on linear,” said Chris McCarthy, President and CEO, ViacomCBS Media Networks, after the show set new ratings records this year.
“Our strategy to franchise ‘Yellowstone’ into a universe of series to fuel growth for Paramount Plus is already exceeding expectations with ‘1883’ and ‘Mayor of Kingstown’ proving to be two of the top titles.”
From The Daily Mail:
When it launched three years ago, it took off in Nielsen D markets – the least-popular TV markets, like Albany, Georgia or Missoula, Montana, as opposed to ‘Nielsen A’ markets like Los Angeles and New York City – ranking fourth among viewers between 25 and 54 in that designation.
In ‘Nielsen A’ markets, it didn’t even crack the top 50 watched shows, according to the Wall Street Journal.
When McCarthy took over ViacomCBS in 2019, he shifted the show’s slot from Wednesdays to Sundays and began advertising it on the Network’s other channels, like MTV and CMT.
‘We needed to do things that would signal that the show has coastal appeal,’ McCarthy told the Journal.
‘It’s a misconception to think you can only play to the coasts or the center. The question is: How do you play to both?’
Now, the show’s viewers are more evenly distributed, with 28 percent of its Season 4 finale viewers in A markets and another 28 percent in D markets.
‘Yellowstone’ Producer on When to Expect Season 5, and How Its SAG Nomination Proves the Show Has Finally Conquered ‘All of the U.S.’ https://t.co/xpKP2C67e9
— Variety (@Variety) January 12, 2022