Legendary musician Kid Rock went ballistic over the latest pandering corporate stunt from Bud Light.
In a pair of videos, the beermaker announced over the weekend transgender TikTok star Dylan Mulvaney is its latest spokesman.
Budweiser even produced commemorative cans to celebrate 365 days of Mulvaney dressing in women’s clothing.
Mulvaney said in a promotional post: “Happy March Madness!
“Just found out this had to do with sports and not just saying it’s a crazy month!
“In celebration of this sports thing @budlight is giving you the chance to win $15,000!
“Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner.”
Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺
The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.
(This is not April Fools, it’s actually real)
🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ
— Oli London (@OliLondonTV) April 1, 2023
Due to the videos being published on April 1, many assumed the campaign was an April Fool’s prank.
However, when it became apparent that it wasn’t a joke, the backlash was intense with critics lighting up social media.
Radio host Erick Erickson wrote, “Is the Bud Light thing an April Fool’s joke?
“I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.”
Is the Bud Light thing an April Fool’s joke? I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.
— Erick Erickson (@EWErickson) April 2, 2023
John Cardillo wrote, “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?
“Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
“Might genuinely be the weirdest thing I’ve ever seen in my life,” Stephen Miller said.
A spokesperson for Anheuser-Busch, the brewing company behind Bud Light, said:
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.
“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
“This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
But it was Kid Rock who got the last word with a video he posted on social media.
Rock looked directly into the camera and said:
“Grandpa is feeling a little frisky today.
“Let me say something to you all as clear and concise as possible…”
He then turns his back to the camera and fires off a few rounds at some Bud Light beer cases.
He ended with:
“F*ck Bud Light and f*ck Anheuser-Busch.
“Have a terrific day.”
— KidRock (@KidRock) April 4, 2023
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