Larry Kudlow Crushes Business News Rivals, Sets Ratings Record with Most-Watched Show in 2022

Larry Kudlow, President Donald Trump’s former Director of the National Economic Council, has enjoyed a record-breaking year at Fox Business.

Kudlow’s show has crushed its rivals in business news as the network continues to dominate the competition.

Fox Business Network (FBN) finished 2022 as the leader in business news.

FBN beat CNBC in Business Day viewers and delivered the network’s highest-rated year since 2020 in the advertising-coveted 25-54 age demographic.

For the first time since 2019, FBN dominated the business news rantings with Larry Kudlow’s “Kudlow” (weekdays, 4 PM/ET) and Stuart Varney’s “Varney & Co” (weekdays, 9 AM-12 PM/ET) placing as the top two shows in business news for the year.

Kudlow set a new ratings record (312,000 total viewers) for the 4 PM/ET hour.

It gets better for FNB.

While all core FBN programming saw year-over-year growth, CNBC saw a series of record lows.

CNBC even suffered its lowest-rated year in primetime since 2013 with viewers.

CNBC also saw its lowest-rated year with the younger demo since 1992, its lowest-rated Business Day ratings since 2019 with total viewers, and the 25-54 demo as well as its lowest-rated Total Day ratings since 2019 with total viewers and since 1992 with the young demo.

FBN president Lauren Petterson said:

“As we close out our 15th anniversary year, I couldn’t be prouder of the entire team at FOX Business.

“Our pivotal coverage of the markets and signature FBN Prime slate delivered a record year and we are honored to be the network America has chosen for their business news.”

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During Market Hours (9 AM-4 PM/ET) FBN saw gains across both total viewers (215,000, up 19%), and the coveted 25-54 demo (22,000, up 10%) year-over-year, besting CNBC with total viewers.

FBN’s primetime programming, FBN Prime, garnered 15% year-over-year growth in total viewers and 10% year-over-year growth among the 25-54 demo with the same time last year.

Among affluent audiences in the advertiser-friendly A25-54 demo, FBN delivered seven of the top 15 cable news programs.

“American Dynasty” ranked first with an average median income of $162,400.

FBN Prime’s “Billion Dollar Idea” (season 2 – Tuesdays, 9 PM/ET), “CAVUTO: Coast to Coast,” “The Claman Countdown,” “Making Money with Charles Payne,” and “Historic Battles for America” earned an average income of $131,400 or more.

Ratings for the Nielsen year of 2022 through December 13, 2022:

Business Day (9:30 AM-5 PM/ET)

  • FBN: 224,000 total viewers and 22,000 A25-54
  • CNBC: 210,000 total viewers and 41,000 A25-54

Market Hours (9 AM-4 PM/ET)

  • FBN: 215,000 total viewers and 22,000 A25-54
  • CNBC: 212,000 total viewers and 42,000 A25-54

Total Day (6 AM-6 AM/ET)

  • FBN: 134,000 total viewers and 14,000 A25-54
  • CNBC: 156,000 total viewers and 36,000 A25-54
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By David Hawkins

David Hawkins is a writer who specializes in political commentary and world affairs. He's been writing professionally since 2014.

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