Several major retailers across America are to soon stop stocking Bud Light after the ongoing catastrophic dip in sales has shown no sign of ending.
Over the last several months, Bud Light has failed to see sales return after the beermaker fully embraced the “woke” movement by featuring transgender Dylan Mulvaney in an ad campaign.
The disastrous campaign resulted in the company losing its title as America’s most popular beer brand.
Bud Lught’s parent company Anheuser-Busch has also seen billions of dollars wiped from its value.
The news just keeps getting worse, however.
According to interviews conducted by ABC News, industry insiders indicate that Bud Light’s diminished market performance could see a further decline this fall.
In the next month, the annual retail shelf-space reshuffle will see Bud Light removed from store shelves for the foreseeable future.
Prominent retailers such as Walmart and 7-Eleven are expected to pull Bud Light from their stores’s shelf space in favor of better-performing brands.
Former Anheuser-Busch executive Anson Frericks stressed the importance of shelf placement.
“When customers are shopping, especially on high-traffic weekends, they’ll opt for whatever is readily available and chilled,” Frericks said.
“Shelf space is the most significant factor influencing in-store sales.”
Frericks predicts a “sizable shift” in retail presentation could be imminent.
The boycott gained further traction after the company’s initial response was to “double down” in support of their decision to feature a transgender on their cans.
Neither Anheuser-Busch, the parent company of Bud Light, nor retail giants Walmart and 7-Eleven have issued public comments on the situation.
Recent data from Bump Williams Consulting and Nielsen NIQ reveals a 27% decline in Bud Light sales over a four-week period ending in early September compared to the same timeframe last year.
Meanwhile, competitors are capitalizing on Bud Light’s misfortunes.
Sales of Coors Light rose by 20% in the same period.
Yuengling’s light lager saw a staggering 80% increase.
According to a report from Beer Market Analysis, approximately 80% of beer sales occur in retail settings where the consumer takes the product home.
The remaining 20% of sales happen at bars and restaurants.
Given this, the upcoming reshuffling of retail shelf space could serve as a critical juncture.
The move will likely cement Bud Light’s current downturn for an extended period.