Maria Bartiromo and Larry Kudlow Dominate as Fox Business Crushes Competition for 11th Consecutive Month

Maria Bartiromo and Larry Kudlow are continuing to dominate the competition as Fox Business News crushed its rivals.

Fox beat CNBC with business day viewers for the 11th consecutive month.

Fox Business beat CNBC across the business day and market hours for the entire month of February 2023.

The network had three of the top 10 programs on business television including “Kudlow” (weekdays, 4 PM/ET), “Varney & Co.” (weekdays, 9 AM-12 PM/ET), and “The Evening Edit” (weekdays, 5 PM/ET).

Kudlow saw a 50% advantage in total viewers as it beat CNBC for the 17th straight month.

The show had 299,000 total viewers compared to Closing Bell’s 200,000.

Stuart Varney’s show “Varney & Co.” beat “Squawk on the Street/TechCheck” by 39% with an average of 282,000 total viewers.

Maria Bartiromo’s pre-market show, “Mornings with Maria,” beat CNBC’s marquee program Squawk Box, closing out the month with 118,000 viewers across the hours.

Bartiromo also saw a 25% growth in the 25-54 demo year-over-year.

According to Fox News:

FBN’s Business Day programming (9:30 AM-5 PM/ET) drew in 218,000 total viewers compared to CNBC’s 196,000.

Many of FBN’s core Business Day programs, including CAVUTO: Coast to Coast (weekdays 12-2 PM/ET; 180,000 P2+) anchored by Neil Cavuto and The Claman Countdown (weekdays, 3 PM/ET; 162,000 P2+) with Liz Claman notched year-over-year advantages.

Making Money with Charles Payne (weekdays, 2 PM/ET) earned 149,000 P2+ and The Big Money Show netted 155,000 total viewers.

During the critical Market Hours (9 AM-4 PM/ET), FBN programming was up with 210,000 total viewers, outpacing CNBC’s 197,000 by 7%. FBN drew in 135,000 total viewers and 14,000 A25-54 in Total Day viewership (6AM-6AM/ET).

During post-market coverage, FBN’s The Evening Edit with Elizabeth MacDonald continued to crush the competition for the sixth successive month.

The program averaged 209,000 total viewers compared to CNBC’s 172,000 and secured double-digit viewer advantages year-over-year in the timeslot. Additionally, The Evening Edit marked FBN’s highest rated 5 PM/ET since January 2021.

FBN’s newly launched program, The Bottom Line closed out the month with a 42% advantage over CNBC’s Mad Money/CNBC Special Report (FBN: 180,000 P2+ vs. CNBC: 127,000 P2+).

On Saturdays, Barron’s Roundtable (Saturdays, 10-10:30 AM/ET) presented its highest-rated month ever with total viewers (88,000 P2+).

Ratings for the month of February 2023 per Nielsen Media Research:

Business Day (9:30 AM-5 PM/ET)

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  • FBN: 218,000 total viewers and 21,000 A25-54
  • CNBC: 196,000 total viewers and 41,000 A25-54

Market Hours (9 AM-4 PM/ET)

  • FBN: 210,000 total viewers and 21,000 A25-54
  • CNBC: 197,000 total viewers and 42,000 A25-54

Total Day (6 AM-6 AM/ET)

  • FBN: 135,000 total viewers and 14,000 A25-54
  • CNBC: 146,000 total viewers and 35,000 A25-54

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By David Hawkins

David Hawkins is a writer who specializes in political commentary and world affairs. He's been writing professionally since 2014.

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