Maria Bartiromo Dominates Pre-Market Coverage, Beats CNBC’s ‘Squawk Box’ for 2nd Consecutive Quarter

Maria Bartiromo extended her ratings winning streak into the third quarter, beating CNBC rival show “Squawk Box” for a second consecutive quarter.

The win comes as Fox Business continued to deliver great ratings for the quarter.

Fox Business saw double-digit audience growth over last year across the board, beating CNBC in business day viewers for the second consecutive quarter.

Bartiromo’s critical three-hour pre-market program “Mornings with Maria” had a huge increase in viewers in the 25-54 age group demographic (+36%).

She was up 24% percent in total viewers.

Stuart Varney’s three-hour market-open program Varney & Co. saw a 31% increase in viewers and ranked second in the top 10 business programs on television with 282,000 viewers.

The program beat CNBC for the second consecutive quarter with viewers.

Fox Business had seven of the 15 most-watched business programs on television and delivered the highest-rated quarter since 2020 with viewers.

Additionally, the network’s Total Day (6 AM-6 AM/ET) viewership saw 133,000 total viewers, up 29% year-over-year (27% year-over-year with A25-54).

During the critical Market Hours (9 AM-4 PM/ET), viewers also grew by 32% (216,000 total viewers), outpacing CNBC for four straight months.

According to Fox News:

FBN also scored eight of the top 20 most-affluent cable news programs with A25-54 for the quarter with The Claman Countdown taking first place with an average median income of $140,600.

Cavuto: Coast to Coast, Making Money with Charles Payne, Varney & Co., Wall Street Journal at Large with Gerry Baker (Fridays, 7:30-8 PM/ET), FOX Business Tonight, Kudlow and Mornings with Maria all had average median incomes of $118,900 or greater.

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3Q’22 Business Day (9:30 AM-5 PM/ET):

  • FBN: 227,000 P2+ and 21,000 A25-54
  • CNBC: 188,000 P2+ and 37,000 A25-54

3Q’22 Market Hours (9 AM-4 PM/ET):

  • FBN: 216,000 P2+ and 20,000 A25-54
  • CNBC: 190,000 P2+ and 38,000 A25-54
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By David Hawkins

David Hawkins is a writer who specializes in political commentary and world affairs. He's been writing professionally since 2014.

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