U.S. women’s soccer star Megan Rapinoe has threatened Hollywood star Dwayne “The Rock” Johnson with a lawsuit over a logo dispute.
Rapinoe is threatening the former wrestling star with a cease and desist order over allegations of a stolen logo.
Rock co-owns the XFL, a spring football league, that just announced a “together” media campaign to promote the upcoming season.
However, the never-happy “woke” sports star Rapinoe thinks the league swiped the logo for her brand, TogethXR.
Rapinoe said on Twitter: “Welp. This is awkward.
“Only thing The Rock and XFL are gonna be cookin up is a response to the Cease and Desist and an ENTIRE new brand ID.
“TogethXR got this on [lock] boys.”
Rapinoe’s wife and business partner, WNBA star Sue Bird, echoed Rapinoe, writing on Twitter:
“Well doesn’t this looks familiar @XFL2023, @togethxr, @TheRock.”
Welp. This is awkward. Only thing @TheRock and @XFL2023 are gonna be cookin up is a response to the Cease and Desist and an ENTIRE new brand ID. @togethxr got this on 🔒 boys. pic.twitter.com/klItJO2fJ5
— Megan Rapinoe (@mPinoe) April 8, 2022
Well doesn’t this looks familiar 🧐🥸@XFL2023 @togethxr @TheRock pic.twitter.com/MDv77qypYE
— Sue Bird (@S10Bird) April 7, 2022
The XFL issued a statement announcing the new brand identity, saying:
“The XFL today unveiled an innovative brand identity that aligns with its new vision, values, and purpose ahead of its 2023 season.
“This enhanced visual identity represents a new era for the forward-thinking league, signaling one of inclusivity, innovation and co-creation as it works to build tomorrow’s league together with partners, fans and players.
“Fans can watch the brand reveal here: A New Identity for the XFL’s New Direction.”
“We are proud to unveil the new identity of the XFL – a strong, dynamic, and modern look that embodies our vision of pushing football forward and unleashing the dreams that football makes possible,” said Dany Garcia, Co-Owner and Chairwoman of the XFL.
“This is a significant milestone for us, and one that encapsulates the teamwork that has gone into building this league from the ground up with our experienced leadership team, led by Russ Brandon.
“As we continue to march towards our 2023 kickoff, we will invite our fans, partners, and athletes to co-create with us.
“We are putting in the work today to define football’s future; Together, we are building tomorrow’s league.”
Dwayne Johnson said:
“For us, this is more than just a new pro football logo; this is a new era of the XFL.
“You can already begin to feel the energy and mana building behind our brand, and it has been amazing to feel the incredible support from fans, players, coaches, and media, that we continue to be blessed with.
“We have a passion and vision to push the boundaries of sport and entertainment, to grow the game of football – and most importantly – unlock the dreams of all the talented and hungry football players out there.
“I’m pumped to reveal our new XFL logo to the world as we continue to strategically build our XFL organization and shape our one-of-a-kind XFL culture.
“Here’s the bottom line of what our new XFL logo stands for: The X represents the INTERSECTION OF DREAMS & OPPORTUNITY.
“So, to our hungry XFL players, coaches and fans – you bring the dreams, and we’ll bring the opportunity.”
Gerry Cardinale added, “Since acquiring the League in 2020 with Dany and Dwayne, we have envisioned the XFL as a platform of opportunity that converges the worlds of sports and entertainment.
“We are building the XFL so that we can bring new possibilities to the future of football – this will give our players new opportunities for turning pro, our partners’ new platforms to expand and enhance their brands, and our fans opportunities to engage with the sport of football and our players in new and innovative ways.”
R/GA, a global brand design and marketing company, has been awarded Agency of Record. R/GA started working with the XFL in 2021 to support the league’s marketing efforts including brand identity, design innovation and campaign activation,” the statement said.
