MSNBC‘s “Morning Joe” is continuing to suffer a mass exodus of viewers after the show’s hosts recently revealed that they met up with President Donald Trump.
Co-hosts Joe Scarborough and Mika Brzezinski told viewers they met face-to-face with Trump after years of trying to convince their audience that he’s a “fascist” comparable to Nazi leader Adolf Hitler.
During Monday’s broadcast of the show, Scarborough and Brzezinski revealed they traveled to Mar-a-Lago in Florida last Friday to meet with Trump.
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The meeting was a shock to viewers who had been told by the married co-hosts that Trump is a “threat to democracy.”
“Morning Joe” has averaged 1.1 million total viewers from 6-9 a.m. ET in 2024.
However, Monday’s audience fell to 769,000.
Liberal viewers reportedly changed the channel after the friendly meet-up with Trump was revealed.
On Tuesday, the audience shrunk again with 683,000 average total viewers tuning in.
It plunged even further on Wednesday when the show averaged only 618,000 total viewers.
“Morning Joe” has lost viewers each day since Monday’s admission and Wednesday’s audience was 43% smaller than its year-to-date average.
Many viewers who are abandoning “Morning Joe” come from the advertiser-coveted demographic of adults aged 25-54.
The program averaged 67,000 demo viewers in 2024 but drew only 26,000 on Wednesday for a staggering 61% drop.
Many high-profile liberals, including some MSNBC employees, have raged at Scarborough and Brzezinski for meeting with Trump.
Left-wing Washington Post columnist and MSNBC contributor Jennifer Rubin encouraged viewers to stop watching the show in protest.
Hollywood “comedian” Rosie O’Donnell said in a TikTok post that she’s done with the program.
Last week’s meeting was the first time the co-hosts had seen Trump in seven years, Brzezinski told viewers.
Scarborough added that they didn’t see “eye to eye on a lot of issues, and we told him so.”
He added they went over such topics as abortion, mass deportation, and threats of retribution against political opponents and media outlets.
The meeting, according to the hosts, was about an agreement to “restart communications.”
“Morning Joe” isn’t the only MSNBC program in dire straits since Election Day, however.
“All In with Chris Hayes” and Joy Reid’s “ReidOut” both had their lowest-rated programs ever among the key demos this week.
The ratings woes come as Comcast announced plans to spin off MSNBC and other struggling cable assets into a separate company.
Scarborough joked on-air that he could get “fired” once the spinoff is complete.
It is expected to take about a year.
“When this happens, you never know what’s going to happen,” he said.
