Sportswear brand Nike has triggered a backlash after unveiling its new uniforms for American athletes competing in the 2024 Olympic Games.
As anticipated builds for the 2024 Summer Olympics in Paris, France, fans were outraged to see what Nike has designed for the U.S. Olympic women’s track and field teams.
Social media users responded with words like “strippers,” “joke,” “patriarchy,” and “outrageous” to describe the new uniforms.
Nike Vice President of Apparel Innovation Janett Nichol said apparel will be a focus of the 2024 Olympics, CBS Sports reported.
This Summer’s Paris games will be a “moment for apparel,” she claimed.
Many agreed that the focus on apparel would overshadow the Olympic events, but not in a good way.
There have been a lot of negative responses to the outfits, despite the Nike Sports Research Lab reportedly conducting body scanning and analysis of motion in its designing of the uniforms.
It was a response similar to Nike’s contribution to Major League Baseball.
In both cases, the responses, like the uniforms themselves, have been revealing.
Many argued that female Olympic runners should be given “some shorts.”
“These are runners, not strippers,” Heather Lane blasted in a ost on X.
These are runners, not strippers. Give them some shorts.
— Heather Lane (@goldengirlinlv) April 13, 2024
“This is a joke, right?” MaureenWRC posted.
“Running in that outfit will gather the material in the center, exposing everything.
“Why can’t the women wear the same thing as the men?”
This is a joke, right? Running in that outfit will gather the material in the centre exposing everything.
Why can’t the women wear the same thing as the men?
— MaureenWRC (@MaureenWRC) April 12, 2024
“It’s a game-changer for us,” Nike Nichol said about the clothing.
“We’ve now been able to take athlete insights, along with data, and use that algorithm to create something that allows us to get to a level of specificity, fidelity, and accuracy that we’ve never been able to do before.”
Nevertheless, two running coaches have already raised questions, Sporting News reported.
“Did anyone consult a woman on this race kit…?” coach Katherine Wuestenfeld asked.
Coach Alison Staples added:
“If the labia are hanging out on a still mannequin, what do we expect to happen to a moving person?”
On social media, Olympic long jumper Tara Davis-Woodhall was more direct: “Wait my hoo haa is gonna be out.”
Two-time U.S. 5,000-meter champion Lauren Fleshman said the new uniforms create a double standard for athletes.
Fleshman noted that the same outfits wouldn’t be tolerated in women’s basketball or soccer.
If the uniform was “truly beneficial to physical performance, men would wear it,” she added, according to Sporting News.
“This is not an elite athletic kit for track and field,” Fleshman continued.
“This is a costume born of patriarchal forces that are no longer welcome or needed to get eyes on women’s sports.”
In a post, Linda Flanagan blasted the uniforms as “outrageous.”
Flanagan predicts that the “glorified one-piece bathing suit” uniforms would trickle down to girls’ high school sports.
It’s outrageous that American women runners competing in the Olympics this summer will be wearing a glorified one-piece bathing suit. These costume designs trickle down; before long, we’ll see them on GIRLS’ high school track and xc teams. https://t.co/PQMpynAhDu
— Linda Flanagan (@LindaFlanagan2) April 13, 2024
Gold medalist pole vaulter Katie Moon, who is returning to Paris, said on X that she had tried on the uniform.
In an Instagram post she said the uniform shown on the mannequin “was concerning, and warranted the response it received,” Fox News reported.
However, she said Olympians had a choice in what to wear.
“When you attack the buns and crop top saying something along the lines of it’s ‘sexist’ (which if that was our only choice, it would be), even if it’s with the best of intentions, you’re ultimately attacking our decision as women to wear it,” according to Moon.
“And if you honestly think that on the most important days of our careers, we’re choosing what we wear to appease the men watching over what we’re most comfortable and confident in, to execute to the best of our abilities, that’s pretty offensive,” she continued.
“I personally like the buns because I want as little fabric clinging to me when I’m hot and sweaty (which I am at 99% of meets I compete in).”
