Barack Obama will make a series of appearances in TikTok videos to push for young Americans to register to vote.
The move is part of a broader Democrat initiative to reach approximately 30 million potential voters as the critical November presidential election draws near.
Democrats are hoping to reach younger Americans through non-traditional means on National Voter Registration Day.
Axios reported that Obama has already conducted a series of interviews with 25-year-old TikTok influencer and non-profit director Carlos Espina.
The interviews will be dropped on TikTok in the coming weeks.
Espina currently has 10.5 million followers on the Chinese-owned platform.
In recent months, Espina has made appearances on the app with lame-duck President Joe Biden and his replacement, Democrat presidential nominee Kamala Harris.
Playing into the traditional Democrat advantage among young Americans under 30, Obama is trying to move the dial for Harris.
The former president is hoping to encourage TikTok viewers to visit IWillVote.com, register, and make a plan for Election Day.
The Harris-Walz campaign is also planning to target young Americans with voter registration initiatives online and on campuses in key battleground states for National Voter Registration Day, Axios reported.
The Biden campaign and the Harris campaign afterward have called on Obama in the past to help raise money among wealthy donors and small-donor party activists.
The Harris campaign also pulled a portion of Obama’s speech at the Democratic National Convention (DNC).
During his speech, Obama controversially used a suggestive hand gesture while discussing President Donald Trump’s “crowd sizes” to use in a recent campaign video.
The voter registration push comes a day after attorneys for TikTok faced off with the U.S. government in federal court in Washington, D.C.
The company argues that a law that could ban TikTok in a few short months is unconstitutional.
The Justice Department, meanwhile, said the app needed to eliminate a national security risk.
Attorneys for both sides – and content creators – were pressed on their best arguments for and against the law that forces TikTok and its China-based parent company ByteDance to break ties by mid-January.
Failure to do so will lead the company to lose one of its biggest markets in the world if its banned from the United States.
Biden signed the measure in April as the culmination of a years-long saga in Washington over the short-form video-sharing app.
The U.S. government has said the app is collecting vast swaths of user data to spy on Americans for the Chinese Communist Party (CCP).
The data includes sensitive information on viewing habits.
Officials have also warned the proprietary algorithm that fuels what users see on the app is vulnerable to manipulation by Chinese authorities.
The CCP can use it to shape content in a way that is difficult to detect.
Trump, who first raised national security concerns about TikTok in 2020, warned allies in March that now banning the platform would benefit Meta-owned Facebook.
Facebook meddled in the 2020 presidential election and will likely do the same this November, Trump has warned,
Biden’s campaign joined TikTok in February with a Superbowl-themed video.
After Biden discontinued his re-election campaign in July, Harris took to TikTok stating, “Thought I would get on here myself.”
Trump joined TikTok in June with a video showing him waving to fans at an Ultimate Fighting Championship (UFC) fight in Newark, New Jersey.
UFC CEO Dana White declared “the president is now on TikTok.”
“It’s my honor,” Trump replied as the song “American Bad A*s” by Kid Rock played.
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