MSNBC is joining its fellow far-left cable network CNN in the race to the bottom as the latest ratings figures show it is now losing out to the Food Network and Bravo.
NBCUniversal News Group chairman Cesar Conde is coming under fire over the ratings disaster at MSNBC.
Conde is being hammered for his decision to try and buoy the sinking ship by giving lucrative contracts to stars like Rachel Maddow that don’t require them to show up on TV every night.
“Cesar Conde should be fired for the embarrassing Maddow deal alone where she’s paid eight figures to barely work while MSNBC ratings crater,” a former high-level employee of NBC News told Fox News.
“‘Today’ show ratings are also abysmal, the worst in its history.
“There’s nothing but failure at NBCU News Group, yet Cesar is allowed to spend his time on the boards of Walmart and Pepsi as he feathers his resume for a bigger job,” the ex-NBC News employee added.
Dylan Byers, a former NBC reporter, said: “What is MSNBC’s new value proposition in the post-Trump era?
“The network’s slogan is ‘This Is Who We Are,’ whatever that means, and yet it’s not at all clear who MSNBC is, or even who it is for.
“In the morning it’s a Joe Scarborough-run, personality-driven political-insider breakfast club.
“By day, it’s essentially straight-laced NBC News.
“By night, it’s a soon-to-be-Maddow-less smattering of self-righteous, academic liberals catering to the A.O.C. wing of the Democratic Party.”
During the first quarter of 2022, MSNBC averaged 712,000 viewers, losing 48% of its audience compared to last year.
This is despite major news events such as Vladimir Putin’s invasion of Ukraine.
MSNBC lost 60% of its audience in one key demographic, adults aged 25-54.
The network averaged 87,000 viewers while last year they averaged 217,000.
NBC’s “Nightly News with Lester Holt” averaged 7.3 million viewers this year losing to ABC’s “World News Tonight” by 19%.
NBC News’s “Today” averaged 3.1 million total viewers this year, compared to 3.4 million for ABC’s morning show, to trail “GMA” by 8%.
But Fox News says that is the tip of the iceberg:
“Perhaps the most alarming evidence of struggles under Conde is MSNBC’s issue attracting viewers among the category that pays the bills since President Biden took office.
“MSNBC has floundered in the key demo since Biden’s inauguration, averaging only 107,000 viewers to finish behind such networks as MTV, Nickelodeon, A&E, TV Land, Hallmark, Food Network, Adult Swim and Investigation Discovery.
“It’s not much better during primetime, as MSNBC averaged a dismal 184,000 demo viewers since Jan. 20, 2021, to finish behind a variety of networks such as FX, TLC and Bravo, despite Maddow actually working for the majority of that time.
According to Adweek, these are the ratings for the week ending April 8:
25-54 Demographic (Live+SD x 1,000)
Total Day: FNC: 259 | CNN: 139 | MSNBC: 89
Prime: FNC: 367 | CNN: 139 | MSNBC: 116