Retail giant Walmart is promoting its new LGBTQ-themed apparel on social media ahead of “Pride Month,” which starts on Saturday.
In a post on Instagram, the company wrote:
“Not just a slogan. #PrideAlways is a reminder to lead with love.”
The company’s promotion comes just weeks after Target said its Pride collection would only be available in “select stores.”
Target has moved to scale back its leftist ideology messaging following a major backlash from conservatives last year.
In recent years, Target has had June Pride Month displays with rainbow and LGBTQ+ messaging.
However, the addition of products such as female-style swimsuits that can be used to “tuck” male genitalia outraged many consumers last year.
The backlash was so severe that an insider told Fox News Digital at the time that some stores were told to relocate their Pride month displays to avoid sparking a “Bud Light situation.”
Along with Target, Bud Light faced a conservative backlash last year after featuring a transgender influencer in an ad.
Target also saw a sales slump following the backlash.
Target CEO Brian Cornell said last year’s second-quarter sales downturn showed “an ever-changing operating and social environment” and taught the company a lesson.
At the time, Fox Business’s “The Big Money Show” co-host Brian Brenberg said the backlash had a profound effect.
“Clearly, the Pride month backlash by consumers had a huge effect,” Brenberg told Fox News Digital.
“I mean, particularly on sales.”
Walmart’s new “Pride Always” collection promo includes products like a notebook that says “beyond gender” a tote bag that says “totes gay,” a fanny pack with “I heart gay people” on it, and rainbow-colored products like a pool floatie and an apron.
“While I was creating my collection, it was important to me for it to be positive and uplifting,” Bianca of Bianca Designs said in the promo of her collection.
WATCH:
Amid the Target backlash, Walmart told Fox Business last year it had no plans to change its LGBTQ+ merchandise.
“I think we have merchandise that we sell all year that supports different groups,” the company’s Chief Merchandising Officer Latriece Watkins said in response to a question about the Target controversy.
“I’d say in this particular case, we haven’t changed anything in our assortment.”
Walmart U.S. CEO Doug McMillon told shareholders last year that the company does not “wake up in the morning wanting to go and make social and political statements.”
McMillon made the comment in response to a question about the company’s engagement with public commentary.
“We’re [a] retailer,” he added.
“We want everybody to feel comfortable shopping with us…and we want everybody to feel comfortable and excited about working at Walmart.”
