Women have been taking to social media to burn their Nike sports bras after the company launched a new campaign featuring transgender Dylan Mulvaney.
Nike partnered with Mulvaney, a man who dresses in female clothing, to promote the brand’s women’s sports clothing range.
To protest “woke” corporate America’s efforts to replace them with confused men, women are fighting back and have launched a new “Burn Bra Challenge” on social media.
Mulvaney, who has become incredibly wealthy after claiming to be transgender, recently announced a number of different brand endorsement deals.
His partnership deals include female-specific products like Olay skin cream and Nike sports bras.
Last week, he posted a video of himself wearing a women’s Nike sports bra and leggings.
Meet NIKE WOMEN’S Newest Ambassador…a biological man.
Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he’s a man!
Another day, another company slapping all women in the face by mocking them and paying a man to take their place! #nike… pic.twitter.com/XK33HJYo63
— Oli London (@OliLondonTV) April 5, 2023
Women across America have apparently reached their limit with the “woke” push.
A TikTok user called “chatterbox.mama,” who describes herself as a “southern mama,” posted a video of herself setting a Nike bra on fire.
In the video, she announces that she is “sick and tired” of the company pushing women around.
“All you real women out there – we are in the fight of all fights,” the woman told her 140,000 followers.
“Since the 1960s, we have been fighting for the right to be women,” she added.
“Nike, you should be ashamed of yourself.
“You chose a little boy with no breasts and some junk in his pants to represent real women,” she continued.
“Nike, I am done with you.
“I will never, ever buy a Nike product for as long as I live,” she said.
“And there are millions and millions and millions of women just like me.”
Nike faced increasing backlash from women over having transgender influencer Dylan Mulvaney promote the company’s apparel as a “Burn Bra Challenge” was launched on TikTok.
What ya'll think about this??#DylanMulvaney #Nike #ChatterBoxMama #Lovelytitv pic.twitter.com/3mcx7ydgiO
— lovelyti (@lovelyti) April 12, 2023
Meanwhile, Bud Light, which also sponsored Mulvaney, is continuing to feel the heat of a backlash.
Parent company Anheuser-Busch has seen billions wiped from its market value after launching the “woke” campaign.
Bar sales of Bud Light are also plummeting across the country.
One Missouri bar reported a drop of 40 percent and another New York’s Hell’s Kitchen neighborhood fell by 70 percent, despite having a large gay population.
Bud Light distributors in America’s heartland have been “spooked” by the massive backlash, as Slay New reported.
A video also emerged showing Bud Light Vice President of Marketing Alissa Heinerscheid trashing the company’s customer base.
During an interview, recorded shortly before the Mulvaney campaign dropped, Heinerscheid vowed to turn the brand “woke.”
She argued that the beer must be “truly inclusive.”
READ MORE: John Rich Dooms Bud Light with Sales Update: ‘From Our #1 Selling Beer to Flatlining in Sales – Case Closed’