The hit anti-woke show Yellowstone has put Hollywood on notice yet again and set another ratings record with its fifth season premiere.
The Paramount Network drama delivered a whopping 12.1 million live-plus-same-day viewers when the new season premiered on Sunday evening.
The figure makes the show the biggest debut for the Kevin Costner western and pushes Yellowstone to the top scripted series premiere of 2022.
“After four seasons, the show’s massive audience base continues to impress with its latest season premiere becoming the most watched scripted television premiere of 2022,” said Ashwin Navin, co-founder and CEO of Samba TV.
“Yellowstone continues to tap into the passions of a broad swath of viewers throughout the American Midwest hungry for Western-themed genres that have been largely underrepresented on television in recent years.
“Viewership significantly over-indexed for the season premiere within cities such as St. Louis, Cleveland, and Pittsburgh and not surprisingly under-indexed in the largely coastal urban centers of San Francisco, Los Angeles, and New York.”
The ratings are in, and it seems the Duttons are more popular than ever in ‘Yellowstone’ season 5. https://t.co/1Iv7f4NiVQ
— Entertainment Weekly (@EW) November 14, 2022
According to The Hollywood Reporter:
“The series was also up double digits in all demos, including growing 52 percent among adults 18-34 and delivering a cumulative 5.6 rating among adults 18-49.
“The breakdown goes like this: Yellowstone wrestled up 8.8 million viewers in its first airing on the Paramount Network (up 10 percent from season four).
“That number grew to 10.3 million viewers when adding in simulcast airings on CMT, TV Land, and Pop.
“Then the figure climbed to 12.1 million when adding in encore telecasts.”
According to The Daily Mail:
Yellowstone was the most-watched show outside of the National Football League last year with viewers under the age of 50, beating out all broadcast network series despite airing on the Paramount Network.