Alissa Heinerscheid Archives

Bud Light Marketing Executives Behind Disastrous Stunt Are No Longer Employed at Company

The two top Anheuser-Busch marketing executives behind the stunt that sunk the popular beer brand Bud Light no longer work for the company, according to reports. A source inside Anheuser-Busch reportedly confirmed the departures to the Daily Caller on Tuesday. Group Vice President for Marketing Daniel Blake and Bud Light…

Bud Light Dumps ‘Woke’ Marketing VP Behind Dylan Mulvaney Campaign

Anheuser-Busch InBev has dumped the "woke" marketing executive responsible for the self-destructive Bud Light campaign featuring transgender influencer Dylan Mulvaney. As Slay News previously reported, the campaign was led by Bud Light's Vice President of Marketing Alissa Heinerscheid. Video emerged of Heinerscheid trashing Bud Light's customer base and vowing to…

Anheuser-Busch Throws Bud Light Exec Under Bus as Losses Mount: ‘No One at Senior Level Was Aware This Was Happening’

Anheuser Busch is trying to distance itself from the mounting backlash over Bud Light's disastrous campaign featuring transgender Dylan Mulvaney. The Daily Wire is reporting that “no one at the senior level” at Anheuser Busch was involved in the "woke" Bud Light marketing campaign. “No one at a senior level…

James Woods Joins Kid Rock, Dooms Bud Light after ‘Woke’ Agenda Exposed

Hollywood legend James Woods has weighed in on Bud Light’s disastrous marketing campaign after the company's "woke" agenda was exposed on social media. The company's controversial ad campaign features transgender Dylan Mulvaney as the new brand ambassador. The move has led to a boycott by country music superstars, the brand…

Bud Light’s Marketing VP Proves Kid Rock Right, Claims Beer Must Be ‘Truly Inclusive’

A recent interview with Bud Light’s "woke" vice president of marketing has surfaced and proved Kid Rock right. On March 30, shortly before the beermaker self-detonated, Alissa Heinerscheid did an interview with the podcast “Make Yourself At Home.” She talked about her plans for transforming the Bud Light brand and…