Hindu Festival Season

India Increases Festival Spending despite Red-Hot Inflation Concerns

India Increases Festival Spending despite Red-Hot Inflation Concerns

Consumer spending is increasing in India during the Hindu festival season, despite major concerns about red-hot and rising inflation. The festival season started began in September, with sales already exceeding pre-Covid spending. Online and offline sales are projected to exceed $27 billion in November. Offline festival sales have totaled nearly…
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