Bud Light’s parent company Anheuser-Busch has vowed to purge white male employees in an effort to become “more diverse and inclusive.”
Footage found on the company’s website shows executives making the “woke” pledge.
The news comes as Anheuser-Busch (AB InBev) is battling to stay afloat after seeing its sales collapse since the disastrous Dylan Mulvaney advertisement campaign.
The “woke” campaign wiped billions off AB InBev’s value and chased millions of customers away due to widespread boycotts of the company’s products.
In the video, one AB InBev employee explains, “We’re still 40 percent women, and 60 percent men, still predominantly white: so there’s still work to be done.”
The “work to be done” is apparently replacing white male workers.
Responding to the pledge to cleanse the workforce of unwanted races and gender, another employee says, “I feel like I finally found my voice as a black woman, and I’m not prepared to lose it.”
Discussing the #CheerstoDiversityAndInclusion campaign, Anheuser-Busch’s European Diversity and Inclusion Manager, Lara Laila Gärber explains:
“At AB InBev, what we wanted to do is ensure that diversity and inclusion is fully integrated in our business strategy.”
WATCH:
Anheuser-Busch has lost billions of dollars as a result of its decision to embrace diversity by partnering with Mulvaney for the now-infamous ad campaign.
As a direct result of the campaign and the resulting boycotts, the company’s stock has also since been downgraded by HSBC.
