The CEO of beermaker Anheuser-Busch has claimed that so-called “misinformation” is to blame for the widespread boycotts of Bud Light.
A recording of a call with Anheuser-Busch investors has emerged that features CEO Michel Doukeris trying to downplay the devasting backlash to the Bud Light campaign with transgender Dylan Mulvaney.
The campaign has wiped billions of dollars of the company’s value and the boycotts show no sign of slowing.
As Slay News has reported, patriots across the country have been boycotting Bud Light and other Anheuser-Busch products in response to the campaign.
However, when Anheuser-Busch tried to distance itself from Mulvaney, the “woke” mob joined the boycotts and accused the company of being “transphobic.”
With nowhere left to turn, Anheuser-Busch is getting desperate.
“People often talk about this topic in social media like noise,” Doukeris said in a statement to the Financial Times about the supposed “misinformation.”
“You have one fact and every person puts an opinion behind the fact.
“And then the opinions start to be replicated fast on each and every comment.
“By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more [about] what the comments were.”
Instead of taking the blame for the company’s catastrophic attempt to get “woke” and abandon the brand’s customer base, Doukeris instead blamed “misinformation and confusion” online.
According to Doukeris, the alleged “misinformation also includes reports that Mulvaney’s Bud Light can is “a production can and every can would be like the one that was in that post.
“We never intended to make it for general production and sale for the public,” he claims.
Well, that’s just a brilliant way for InBev to also alienate the progressives after scrambling to distance itself from the entire fiasco.
He also claimed that people who thought it was a Bud Light campaign were “confused.”
“It was not: it was one post.
“It was not an advertisement,” he falsely claimed.
Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺
The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.
(This is not April Fools, it’s actually real)
🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ
— Oli London (@OliLondonTV) April 1, 2023
Doukeris was furious about videos of billboards with images of the Bud Light can added “electronically.”
“10 million people [were] watching it and commenting,” he said.
“That had nothing to do with Bud Light, it was just like pure social media creation.”
Last Thursday, Doukeris said in an earnings call that Bud Light’s decline in US sales for the first three weeks of April accounted for 1% of the brewer’s global volumes.
He did not comment on potential full-year impacts, indicating it was “too early to have a full view.”
During the earnings call, Doukeris attributed the Bud Light controversy to “misinformation.”
LISTEN: @AnheuserBusch's CEO blames "misinformation" for @BudLight being "pulled into" controversy/the political debate, following their sponsorship of trans-TikToker Dylan Mulvaney: pic.twitter.com/GEbbrI1juE
— Will Hild (@WillHild) May 4, 2023
LISTEN: @AnheuserBusch's CEO confirms the @BudLight backlash is having an *ongoing* negative impact on their overall sales, saying it's "too early" for the company to "understand the duration and total impact…" pic.twitter.com/EVFTspIrft
— Will Hild (@WillHild) May 4, 2023
The latest data from Bump Williams Consulting based on Nielsen IQ data show boycotts of Bud Light collapsed sales by 26% from a year ago for the week ending on April 22.
Bud Light executives have been desperately scrambling to restore the brand’s image by accelerating the production of new ads, according to the Wall Street Journal.
Meanwhile, sales of rival brands Coors Light and Miller Light each grew 21% during the same period ending April 22.
READ MORE: Trump Dooms Bud Light: ‘Money Does Talk, Anheuser-Busch Now Understands That’
