Bud Light Archives - Page 7 of 8

Bud Light Bloodbath Continues as Losses Surpass $6 Billion

The backlash against Bud Light's Dylan Mulvaney campaign is still raging on as the beer brand's parent company Anheuser-Busch InBev has now seen more than $6 billion wiped from its value over the controversy. On April 1, Bud Light unveiled its new campaign featuring 26-year-old Dylan Mulvaney as its brand…

John Rich Dooms Bud Light with Sales Update: ‘From Our #1 Selling Beer to Flatlining in Sales – Case Closed’

Beermaker Anheuser-Busch has seen billions of dollars wiped from its total valuation since the company announced its Bud Light branding partnership with transgender social media influencer Dylan Mulvaney. Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from…

Kid Rock Vindicated as Bud Light’s Marketing Stunt Cost Company $4 Billion So Far

Bud Light’s marketing stunt has knocked around $4 billion dollars off its parent company Anheuser-Busch’s market cap after a pro-transgender advertisement featuring Dylan Mulvaney caused a massive backlash. On March 31st, Anheuser-Busch had a market capitalization of 132.38 billion dollars, its highest market cap all year. Mulvaney's Bud Light campaign…

Dylan Mulvaney Fires Back at Bud Light Critics: ‘These People Don’t Understand Me’

Transgender Dylan Mulvaney has broken his silence to hit back at critics of his controversial Bud Light campaign. Mulvaney argues that Bud Light's customer base and critics of the beermaker's new "woke" campaign "don’t understand" him and made him a "target" because he recently became transgender. During an appearance on…

Loyal Customers Turn Against Bud Light over Campaign as Sales Plummet

Consumers nationwide are revolting against Bud Light over the recent marketing featuring transgender TikTok star Dylan Mulvaney. According to a Fox Business report, sales of Bud Light have plummeted as loyal customers ditch the brand. “They’ve already done enough damage in one week to disrupt year-long sales projections,” said a…

$4 Billion Wiped from Anheuser-Busch’s Value amid Bud Light’s Dylan Mulvaney Backlash

Brewing company Anheuser-Busch has seen a staggering $4 billion wiped from its value amid the backlash over Bud Light's new ad campaign featuring transgender Dylan Mulvaney. The beermaker has suffered a bloodbath in sales over the controversy that has seen music stars, sports fans, bars, liquor stores, and events boycotting…

Bud Light Sales ‘Took a Volume Hit in Some Markets’ over Holiday Weekend, Industry Report Shows

Anheuser-Busch distributors in parts of the Heartland and the South are “spooked” over the backlash to Bud Light’s marketing campaign with transgender Dylan Mulvaney. Beer Business Daily, a beer industry trade publication, did some research into the campaign and the backlash that followed. The publication discovered that Mulvaney brought in…

James Woods Joins Kid Rock, Dooms Bud Light after ‘Woke’ Agenda Exposed

Hollywood legend James Woods has weighed in on Bud Light’s disastrous marketing campaign after the company's "woke" agenda was exposed on social media. The company's controversial ad campaign features transgender Dylan Mulvaney as the new brand ambassador. The move has led to a boycott by country music superstars, the brand…

Bud Light’s Marketing VP Proves Kid Rock Right, Claims Beer Must Be ‘Truly Inclusive’

A recent interview with Bud Light’s "woke" vice president of marketing has surfaced and proved Kid Rock right. On March 30, shortly before the beermaker self-detonated, Alissa Heinerscheid did an interview with the podcast “Make Yourself At Home.” She talked about her plans for transforming the Bud Light brand and…

Missouri Budweiser Distributor Cancels Clydesdale Showings over Bud Light Backlash

A Budweiser distributor in Springfield, Missouri, canceled showings of Budweiser Clydesdales this week after Bud Light’s partnership with a transgender influencer sparked a massive backlash. Wil Fischer Distributing called off the showings this week as the uproar over the marketing stunt continues to grow. Some of the biggest names in…