Calls are mounting for Anheuser-Busch’s CEO Brendan Whitworth to be fired ahead of July 4th over the disastrous Bud Light ad campaign.
Anson Frericks, the former president of Anheuser Busch Sales and Distribution Co., is calling for Whitworth to be ousted ahead of the holiday – the biggest sales day of the year,
The ad campaign featuring transgender Dylan Mulvaney has wiped billions off the company’s value and is continuing to destroy the brand.
If Anheuser-Busch suffers poor sales for the Fourth of July holiday, as predicted, it would be disastrous for the embattled beermaker.
Frericks says this weekend is make-or-break for the company that has lost $20 billion in market cap value since Bud Light partnered with Mulvaney, the Daily Mail reported.
However, Whitworth claims that the battle for the beer giant has been lost after Mulvaney took to social media to cut ties with the now number-two beer in the country.
As Slay News reported, Mulvaney broke his silence in an Instagram video and trashed the company for failing to “stand by” him.
“For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want,” Mulvaney said in an Instagram post uploaded Thursday.
“It has serious and grave consequences for the rest of our community, and we’re customers too.”
Mulvaney said the beer giant never reached out to him once the controversy ensued following his April 1 Tik Tok post displaying a Bud Light can with his face on it.
AB-Inbev responded to Mulvaney’s comments on Friday, as Slay News reported.
“The privacy and safety of our employees and our partners is always our top priority,” the beer giant said.
“As we move forward, we will focus on what we do best — brewing great beer for everyone and earning our place in moments that matter to our consumers.”
Frericks blasted the company for its lack of clarity.