Beer company Anheuser-Busch has provoked a mounting backlash after partnering with transgender Dylan Mulvaney as a brand ambassador for Bud Light.
Mulvaney is a male TikTok star who dresses in womenโs clothing.
In recent months, heโs become a poster child of the Democratsโ radical transgender agenda, even being invited to the White House to speak with Democrat President Joe Biden.
As part of its campaign with Mulvaney, Anheuser-Busch created packs of Bud Light that feature his image.
The cans were launched to celebrate Mulvaney spending a year living as a drag queen in public, which he calls his โ365 Days of Girlhood.โ
The company also shared a promotional video on social media that shows Mulvaney drinking beer in a bathtub as part of the campaign.
โHappy March Madness!!โ Mulvaney said on social media alongside a video of himself.
โJust found out this had to do with sports and not just saying itโs a crazy month!
โIn celebration of this sports thing @budlight is giving you the chance to win $15,000!
โShare a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner.โ
With the campaign being launched on April 1, many assumed it was an April Foolโs prank.
However, it soon became apparent that it wasnโt a joke.
WATCH:
Dylan Mulvaney has become the new brand ambassador for Bud Light. ๐บ
The beer brand even made a special edition Dylan Mulvaney Can ๐ฅคcelebrating his 365 days of girlhood.
(This is not April Fools, itโs actually real)
๐บ๐ป๐บ๐๐ป๐บ๐ป #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ
โ Oli London (@OliLondonTV) April 1, 2023
As Slay News reported, music legend Kid Rock responded by sharing a video of himself shooting up several packs of Bud Light.
โF*ck Bud Light!โ he declared.
Country music star Travis Tritt followed suit and announced he is boycotting Bud Light from his tour.
A top PR expert also responded by warning that Anheuser-Busch made a huge mistake by teaming up with Mulvaney.
Gareth Boyd, the marketing & PR director at Forte Analytica, says Bud Light lit its brand on fire and has lost touch with its core audience with the ad campaign.
โI really cannot understand their approach for this because their core audience just cannot relate,โ Boyd said.
โCutting your core audience in the hope you can draw a completely new audience in, who havenโt been exposed before, doesnโt make sense.
โMost U.S. families are exposed to their father drinking the beer, or other family members, but it has never been seen as the cool beer.
โIn terms of what they did this year was good, with the Superbowl, but now theyโve come off the back of something really good and lit it on fire.
โKid Rock is the poster boy for Bud Light, and for someone like him to come out and shoot cans it tells you a lot about the reaction from their core base customers.
โPeople pouring beer down their sink, it says quite a bit about how out of touch they have been with this campaign.
โIf we had been working with them then it isnโt something that we would ever have recommended,โ heย said.
Now liquor stores are announcing that they have pulled Bud Light from their shelves to join the boycott.
https://twitter.com/Floridagirl0850/status/1643625761486647296
The liquor store boycotts have been celebrated on social media and those that have pulled Bud Light seem to be attracting some high-profile new customers.
I see youโre in FL. What store? Iโll make it up to you in tequila!
โ Dave Rubin (@RubinReport) April 5, 2023
๐ ๐๐
โ Liz Wheeler (@Liz_Wheeler) April 5, 2023
https://twitter.com/michael1980elco/status/1643677613444190208
Ya Iโll never order/buy again, and remind buddyโs if I see them order a Budweiser.
โ TheRyan (@TheRyanNYC) April 5, 2023
Better hire more staff for the additional business you are going to enjoy!
โ ๐บ๐ธJohn B. Hall๐บ๐ธ (@JohnBollingHall) April 5, 2023
Good for you! I wish I was closer, I would be visiting your store frequently!
โ ๐บ๐ธJohn B. Hall๐บ๐ธ (@JohnBollingHall) April 5, 2023
Thank you.
โ Charlotte Bergmann for Congress TN-9 (@ElectBergmann) April 5, 2023
READ MORE: PR Expert: โBud Light Lit Brand on Fire, People Pouring Beer Down Their Sinkโ
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